Hi, I’m Tara

A Communication Expert based in Zurich working with brands and social entrepreneurs from all over the world.

WHO I AM

I’m a value driven communication professional who wants to contribute to make the world a more meaningful and conscious place.
I create content ideas and consult around marketing and communication concepts based on a deep understanding of customer needs.

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I intuitively connect with others and I facilitate understanding. I cherish building long-term relationships. Empathy is one of my superpowers.
I’m a global soul and part of the millennial generation who sees the world as her oyster. I love travelling with a maximum respect for nature and a curiosity for other cultures and people.
Creativity is in my DNA. I am fond of bringing new ideas to the table and connecting the dots where others may not.
I care about food and drinks who are delicious and healthy. Topics like food waste prevention, or plastic reduction matter to me.
I adore cosmetics products that are able to integrate natural ingredients, respect animal welfare and still be effective. I also truly appreciate fashion with respect for human dignity and mother nature.

What I do

My goal is to empower businesses with empathy: I help value-driven start ups and scale ups to uplevel their communication and emotional intelligence.

Gathering relevant data to understand target groups, their behaviors, needs, desires and frustrations. 
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Analyzing markets, competitors, chances and threats. 
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Tracking social media trends to develop ideas for new engaging content.
Creating personas and facilitating in-depth understanding of them. 

Conducting brainstormings for potential new strategies. 

Generating appealing and convincing content ideas for Communication Channels (Instagram, Facebook, Blogs, Newsletters, Website) to engage and grow communities.
Reporting customer learnings and trends.

Summarizing ideas and potential strategies with action plans. 

Creating individualized visual boards of values, goals and customers.

Creating summaries for further development of communication strategies.
I profoundly listen and understand each of my clients and their challenges individually.
I create awareness and understanding toward their customers and the way they communicate and engage with them. I help my clients to create relevant content and engage with their customers in an authentic way.

Why work with me?

BUILDING ON CREATIVITY
‍My creative spirit enables me to craft sophisticated marketing and communication concepts. I bring new ideas to the table, conduct productive brainstorms and translate creative impulses into appealing and visually engaging concepts.

BUILDING ON STRUCTURE
‍I am Swiss, so you could say responsibility and reliability is something which comes naturally. Adding sufficient structure to better coordinate your marketing activities will help your organisation to reduce the growing pains you may experience.

BUILDING ON EMPATHY
Deeply understanding potential or existing clients and partners, building and maintaining long-term relationships with them, is something which comes naturally. The ability to connect with and relate to others as the people your serve like your target groups but also any other stakeholders is of fundamental importance and will increase even more in future.”
BUILDING ON KNOWLEDGE‍
I help organizations to better engage potential and existing clients. I build on a solid marketing and communications foundation coming from a leading university of applied business sciences in Zurich. As a millennial, I also have a natural understanding of novel marketing channels with influencer marketing being one of my forte’s.

Things I have done

Campaigns, anyone?

At one of the biggest media publishers in Switzerland, I suggested fresh and engaging communication campaign ideas for several well-known consumer brands.

I furthered the creative concepts and ensured the campaigns were complemented with an integrated media plan, both in digital and in print. More than planning and creativity, timely coordination and the ability to have people across organizations work together, were essential.

Knowing how to engage influencers

I combine my passion for lifestyle and travel topics with profound knowledge of the influencer phenomenon, built on extensive market research. This expertise enabled me to help shape the influencer marketing approach for a global cosmetics brand.

Food and Lifestyle, more than just campaigns

I care about healthy food. That is why I developed a full marketing approach for a healthy food chain in Zurich. I developed a deeper understanding of their client profile and market. This resulted in brand activation plan to communicate the opening of their new store location.

Digital native…Of course

As a millennial, ‘digital’ is my middle name. For a traditional Swiss taxi company, I created a cross-media concept to increase awareness and popularity of the brand within the target group of 18 to 35 year old’s.

Sustainability, because I care

Together with a team of aspiring marketers, I created an integrated communication campaign for a Swiss member association who advocates sustainable transportation. More than pure marketing, this communication campaign focused on acquiring additional funding for the organization and increase awareness.

Travel, with an edge

Sometimes, traditional organizations need a second breath. I supported the team of a major Swiss winter region, with the development of an edgy and humorous communication concept. This included both the concept along with visualization suggestions. All of this clearly contributes to both your organizational culture and business results.

Ready to get acquainted?

If your organization drives on value and my work made you curious to know more, I would love to hear from you.

Let’s create beautiful, meaningful things together.
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tara@empathiq.ch

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